I realize it is still some time away, but already talk is going around about this year’s Life in Color event on Purdue’s campus.
I don’t remember hearing about a concert like this my freshman year, but last year, it’s all anyone could talk about. Life in Color, for those that aren’t aware, is a traveling music festival that plays loud, electronic music and shoots paint at the assembled crowd. In 2013, The Color Run craze was really catching on and I started to question why everyone wanted to be ambushed with paint so badly.
So I didn’t go.
Am I a fool in retrospect? Probably. Here’s a recap of what happened:
This year, I hope to join the estimated 4,150 students in a colorful mosh pit of excitement. The Purdue Exponent said last year’s concert, “ticket sales (had) shown Life in Color to be one of, if not the, most popular shows Purdue has had.” To not experience something this huge would be a waste of my time here at the University.
Life in Color’s tour “Unleash,” featuring Adventure Club, Machine Gun Kelly and Cash Cash will spend one day of their tour in the France A. Córdova Recreational Sports Center parking lot. The music and madness will start at 7 p.m. April 25 and tickets are already available online at convocations.org or Ticketmaster.
If it rains (like it did last year) the performance will be at 7 p.m. on April 27.
Tickets range from general admission to VIP. Why should you splurge for the VIP ticket valued at $66? Because you also get express entry, meaning front row spots, a bottle of paint plus additional merchandise. If you don’t want to handle extra baggage, your general admittance ranges from $42 to $48 dollars.
If you are like me and you are considering going, buy your tickets soon. Last year, they ran out quickly and were resold again on places like the “Class of ____” groups on Facebook for a much higher asking price. Don’t get in troub, buy a stub.