Finally, the push to eradicate gender double standards is gaining some ground with the help of celebrity endorsements.
For years, individuals such as Sheryl Sandberg, author of the book, “Lean In: Women, Work and the Will to Lead,” have tried starting a feminist movement for the equal treatment of women in the workplace. Her book was written in a response to the popularity of her TEDTalk about the ways that women are held back, both by society and by themselves.
“I hope you find true meaning, contentment, and passion in your life. I hope you navigate the difficult times and come out with greater strength and resolve. I hope you find whatever balance you seek with your eyes wide open. And I hope that you – yes, you – have the ambition to lean in to your career and run the world. Because the world needs you to change it.” –Sheryl Sandberg
The excerpt above is from her book and Sandberg, who now works as Facebook’s chief operating officer, spearheaded the campaign after its publication. Finally, people are starting to take notice, including several celebrities. This week, a video was released showing stars like Victoria Beckham, Jennifer Garner, Beyoncé, Condoleezza Rice and others are all teaming together to “Ban Bossy.”
The idea is that men can rise in the workplace by being tenacious and hardworking. However, when a woman is also that way she becomes “bossy” or she is somehow neglecting her interpersonal relationships by staying late to get ahead in the industry. Now, Lean In is teaming up with Lifetime and The Girl Scouts of America for their “Ban Bossy” Campaign.
However, Twitter doesn’t seem to be taking to the trend as well as everyone had hoped.
And the arguments come from both sides: men and women are against the campaign saying that it is a joke or that it will be a slippery slope into not using other adjectives. Still, others see potential in the campaign, saying that it is time to start empowering women to be leaders in their fields.
What do you think? Is this a feminist attempt that oversteps boundaries? Or is this a well-conceived plan to empower women?