Media facts that could surprise you

So often I tell my audiences what I believe they care about based on what they are talking about. For my Com 497 class, we were required not only to keep up with this blog, but also experiment with other forms of media content, such as Pinterest.

Attempting to keep with the overall theme of hearsay, I chose “Local Entertainment” for my board and found various restaurants, galleries and special events in and around campus for others to find and enjoy on their own. That board can be found here.

However, this interesting infographic tells more of the story: in fact, most of Pinterest’s users care more about design and aesthetics than the average internet user.


I found my posts were not shown to be very popular sheerly for the fact they did not lend themselves visually to a Pinterest post. However, I wasn’t too far off track: statistics show that posts went up 150% during academy awards show broadcasts as well as 40% higher (in recipies) when it came to the Superbowl. Large events people talk about drive the media sharing.

This site had more statistics that might surprise you.

1. The fastest growing demographic on Twitter is the 55-64 year age bracket. 

2. 189 million of Facebook’s users are ‘mobile only.’

3. YouTube reaches more U.S. adults aged 18-34 than any cable network.

4. Every second, 2 new members join LinkedIn.

5. Social media has overtaken porn as the #1 activity on the web.

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.

7. 93% of marketers use social media for business.

8. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them.

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.

10. 25% of Facebook users don’t bother with privacy settings.

Let these serve as a reminder for bloggers, social media elite and the interconnected alike: media is changing and the numbers reflect that. It is our job to change with them.

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